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Alamosa celebrates with JCPenney

Alamosa chamber, city and community leaders join current and past associates and customers for the ribbon cutting at Alamosa’s JCPenney Store on Friday. Store Manager David Reschke explained that following an 11-month experiment as an outlet store, the Alamosa store has returned to offering the merchandise customers have come to expect and appreciate. “We are just really grateful for the customers sticking with us through our experiment,” Reschke said. “We will have a Black Friday that will be better than we have ever had.” The store will be open from 2 p.m. to midnight on Thanksgiving and at 6 a.m. the day after.

By: Ruth Heide

Updated: 5 years ago / Posted Nov 3, 2018

Alamosa's JCPenney celebrated with the community on Friday.

11-3 web Penney-B&G donation

JCPenney Store Manager David Reschke, left, presents $1,200 to youth and staff of the Boys & Girls Clubs of the San Luis Valley during the Alamosa store’s ribbon cutting ceremony on Friday. “I am excited to be able to present this,” Reschke said.

11-3 web Dave-Ty

Alamosa Mayor Ty Coleman, right, congratulates JCPenney Store Manager David Reschke at the ribbon cutting of the Alamosa store on Friday. JCPenney has had a presence in Alamosa for 105 years, almost all of that time at its current location on Main Street in downtown Alamosa. Reschke has been the store manager for 20 years. “This is home,” he said.

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