ALAMOSA— The San Luis Valley Tourism Association will host the annual SLV Tourism Conference on Wednesday, Feb. 21 at Adams State University’s Student Union Building. Registration will begin at 12 p.m., and the conference will run from 12:30 to 7 p.m.

The conference will feature updates from Kevin Wilkins with the SLV Development Resources Group; Jeff Owsley with the Small Business Development Center; representatives from all six Valley counties; a rep from the Valley Initiative Partners; the Great Sand Dunes; the Sangre de Cristo National Heritage Area; SLV Great Outdoors and Alamosa Mayor Ty Coleman.

The conference also includes dinner and a live auction.

Registration for the conference is $40; annual membership in the association is $35, or participants can do both for $65. Registration for persons from the same business are only $30. See www.sanluisvalley.org to register.