(Courier photo by Keith Cerny). Alamosa’s Farmers’ Market was recognized and will receive assistance to provide a COVID safe market.

ALAMOSA — Alamosa’s Farmers’ Market has received an Innovation Assistance Award from the First Southwest Bank Community Fund to cover expenses incurred in shifting business practices to provide a COVID-safe market this season.

“Making the changes is expensive to do and takes a lot of management. We weren’t sure we could do it. The award from First Southwest Community Fund makes it possible. Their help not only covers many of the increased costs, it is an expression of their belief that not only is it possible to serve the public safely, our community needs it,” said Market Board President Trudi Kretsinger.

Market Director Mandy Pittman, and Interim Market Director Crystal Benavidez, who has stepped in while Pittman is on maternity leave, have been attending virtual meetings with the Colorado Farmers’ Market Association since mid-March. “Based on reports from markets that have opened across the state, we’ve created a plan to promote physical distancing,” Pittman said. “By decreasing our number of vendors and designating entry and exit points, we can better manage crowds and traffic flow.

“Farmers’ markets around Colorado report record business this year. With shortages at the supermarket, people are suddenly aware of the fragility of our food delivery system. All at the same time, they’re clamoring for nutritious, fresh food – which they can get at the farmers’ market.”

According to Pittman, who has managed the market for the past 7 seasons, it will be a very different shopping experience this year. “There won’t be music, kids’ activities, or food prep demonstrations - just food and health products. There will be some prepared food at the MOKI and other food trucks – to go only.”

Acting Market Manager Crystal Benavidez explained, “We know that usually the market means CROWDS! It’s where we go to see everybody. But, this year we’re going to have a crowd-free market. We request only one shopper per household and if you recognize someone behind their mask, you’ll need to just wave from across the way. So, it’s not the same, but we are pulling it off for the health of our community and our local food system!”

The Alamosa Farmers Market particulars for 2020: July 11 - October 10th on the corner of 6th and State 8 AM – 8:30 AM for health-compromised folks 8:30- 1:30PM Cash (small bills, please), SNAP, Double Up Food Bucks (for fresh produce), some vendors accept electronic funds.

Remember: Love thy neighbor - wear a mask